Brand Identity Design
Dev.Lighting is a German lighting hardware development company situated in Berlin developing high-end electrical/hardware systems for LED lighting.
The Design Process
It was requested that I focus on bright light concepts (e.g. galaxies, the speed of light, solar flare) and the logo needed to work as an overlay over content.
Initially, we tested several creative directions, including the logo overlayed on key art. Various options for custom typeface logos were also tested for visual impact. Ultimately we landed on a custom font concept.
Business cards and other stationery items reflect the minimalist colour palette and typography of the brand identity.
The client was provided with a full set of guidelines for logo and identity use, including colour palettes, fonts, and placement.
Dev.Lighting expressed the need for a website that could grow with the business and truly represent the company as an innovative leader in hardware development.
I delivered a site powered by WordPress, which allows the client to easily make updates to any page without impeding the design or search optimization in the least.
Dev.Lighting is a model client. Their defined direction, practical feedback, and passion allowed me to take an initial concept and run with it.
Dev.Lighting required a robust website with elegant, on-brand design, a versatile content management system, and subtle animations throughout that reflected Dev.Lightings’ own attention to detail all in under 3 weeks.
Copyright 2017 © Christine McKay