I am a Branding and UI & UX designer, Berlin-based.
I have a strong 10-year background in both print and digital mediums.
WHO AM I?
From the land down under, that gives you Kangaroos and cute Koalas, Australia. I flew across the globe, to challenge my skills and expertise in transforming ugly interfaces and tackling confusion in all forms.
I am a confident and self-motivated designer who comes to you with a strong 10-year background in both print and digital mediums.
During any project, I apply my technical skills to create modern workflows to help drive a company’s transition towards scalable design systems from concept to completion for their products.
Managing Director :: 2009-Current
Christine McKay Designs
I am responsible for the creative vision, the look and feel, and the tone of a clients brand and product.
I work with my clients to steer the vision for their brand. I enhance the brand’s point of view and singular vision and articulate it in the best way possible. I drive the end-to-end user experience ensuring that I build products that exceed the client’s expectations by incorporating user-centred design techniques; and optimise the experience by quality control and analysing data.
UI & UX Designer :: 2015-2018
At Sumolight, I had the overall responsibility for the brand, creative workflows and strategic art direction for the company and its products. I also developed advertising and marketing strategies across the digital and print platforms. I oversaw all phases of the design processes from concept to completion of their products.
Freelance Designer :: 2016-2017
I combine art and technology to communicate ideas, create visual concepts, that inspire, inform, and captivate consumers. I help develop and build the overall layout and production design for corporate branding, advertisements, brochures, magazines, corporate reports and the layout of websites and printed pages.
Senior Digital Designer :: 2008-2015
Village Roadshow Theme Parks
I was responsible for leading and creating simple and entertaining experiences using a high level of expertise to deliver and encourage stunning digital concepts. I delivered intuitive design solutions that pushed sales and attracted new consumers that exceeded the marketing teams briefs and management’s expectations.
Junior Graphic Designer :: 2008
I kept abreast of emerging technologies and trends. My skills and efficiency in InDesign, Illustrator, Photoshop, Dreamweaver and Flash became stronger. I developed digital design processes and built adverts using Quickcut. I worked efficiently and diligently as part of a team with other designers, photographers, account executives and marketing specialists.
Junior Graphic Designer :: 2007-2008
Toto & Co. Marketing
I assisted in producing corporate identities, advertising concepts, and production layouts. I assembled and proofread mock-ups for final output.
Copyright 2017 © Christine McKay